Missouri Internet Marketing

To find a potential sale, business owners may do two things: buy traffic directly or optimize a website to attract "organic" visits via search engines.

Search Engine Marketing (SEM) - Search engine marketing is the act of buying advertisements to get direct traffic to your website. It's more expensive, but it's also immediate. It takes careful monitoring of budgets, campaigns, and progress to make sure the budget isn't burned.

Search Engine Optimization (SEO) - SEO is better for the long run, but it does take time to get started. This method of marketing works to optimize a website to be found in search engines such as Google. SEO can be just as expensive, but once ranked the return on investment can be immense.

Missouri Search Engine Marketing

Search engine marketing budgets vary, depending on the competitiveness of the industry. Some industries such as finance may have advertisements costing $20 each click or more.

There are tricks to minify the costs. Our SEM development team has experience in bringing Missouri businesses on the front page of results at a cost about ten times less as other similar services. This involves localizing keywords, heavy keyword research, and spotting trends in particular industries.

Key ad networks to consider when running an SEM campaign include:

• Google Adwords
• Facebook Ads
• Bing Search Ads
• Yahoo! Publisher Network

Our staff is certified to run ads on each network, and knows when to use one network over another. For example it's well known that services on a budget do better with Facebook Ads than Google Adwords- tidbits like this and more all help to increase return on investment.

Missouri Search Engine Optimization

Search engine optimization may take months to start taking effect. However, when results are maintained it is often more cost effective than using Search Engine Marketing campaigns.

Missouri search engine optimization revolves around two factors: optimizing the business website to be "read" by search engines well, yet also increasing exposure through building popularity and credibility throughout the web.

Missouri SEO projects are usually tailored towards what are called "long tail keywords," which are simply keywords specific to the location of the business. These are called local results, and are fairly easy to rank for.

Our SEO team has experience in ranking for local, national, and global results. No keyword or phrase is too tough with our team on the case!

Free Quote

Custom quotes are necessary when working with Internet marketing. Some businesses may not need SEO at all, and instead should focus on SEM-- and vice versa.

Contact our team below so we can get started in building your website's popularity.